One Is Greater Than Three

Alexander Wang made a bold move this week by dismissing his marketing team and replacing them with a consultant. Why would he do this...he must be crazy? Well let me tell you why...the fashion industry marketing model is broken and has been for a long time. It is still attached to a specific way of doing things...have a runway show, dress celebrities, advertise in Vogue.

Consultants bring a new world view to brands. They are entrepreneurial and results-oriented, they are early adopters and most importantly they aren't entrenched in a brand's culture. They help brands think outside of the box and push them to adapt to an ever changing landscape. Their success depends on the brand's success, creating the most symbiotic of relationships. ~ NB





When I chose the name Grace Group for my company there were several inputs that influenced my decision. My name Nancy means Grace; Graceful is a word often used to describe fashion; I personally try to live my life with some sense of grace; One of my always fashion influences is the one and only Grace Coddington. She stepped down from Vogue today, but will forever live on as one of my brand pillars...thanks Grace! ~NB


What's A Brute Knut?

Now this is the way you introduce new product! Nudie Jeans is coming out with a new fit for SS16 and instead of sending their wholesale accounts and customers a lackluster communication to explain "Brute Knut", they created a sub-brand ID with logo, unique product imagery and easy to digest specs. Advice...take control of all aspects of your brand...if you leave anything open to interpretation, you risk dilution. ~NB

If It Isn't Broken, Don't Fix It

Young companies don't always get their brand ID 100% right at the outset, so tweaking is an important part of the process. That said, rebranding can go too far...don't abandon your customer. If you design leopard print tights, should you now only design solids? If your website is playful and colorful, should it now be edgier in black & white? You need to understand how far you can push your customer and if you aren't 100% sure, then tread lightly! ~NB

   Photo Credit -  Carla Berger


Photo Credit - Carla Berger