It Is Time To OVER-Communicate

Most companies still have an innate fear of communicating with the outside world. Even in the era of social media, I have heard many senior executives say things like "I don't want to annoy my customers" or "we can't be that direct". Well, what if I told you that not only do you need to communicate, but you absolutely have to over-communicate if you want to drive sales! Did that make the hair on the back of your neck stand up? ~NB

The "Follow Me" Era

Social media has turned us all into media starved animals... This is the era of democratized celebrity. We can now all wield influence within our own personal or 'impersonal' communities. Is this a good thing or a bad thing? Is there now too much power in the hands of the masses or have we finally been rewarded with the freedom of expression we all deserve? I leave you with this to ponder. ~NB