Man's Best Friend

I love it when companies put their customers before making an extra buck! Recently Anjelica Huston convinced The Standard Hotel Group to get rid of their cost-prohibitive dog stay fee. To me this is the ultimate in service...understand what makes your customer happiest and figure out how to give it to them without a financial penalty. Hotels don't charge fees for children...why should a dog be any different? ~NB

If It Isn't Broken, Don't Fix It

Young companies don't always get their brand ID 100% right at the outset, so tweaking is an important part of the process. That said, rebranding can go too far...don't abandon your customer. If you design leopard print tights, should you now only design solids? If your website is playful and colorful, should it now be edgier in black & white? You need to understand how far you can push your customer and if you aren't 100% sure, then tread lightly! ~NB

    Photo Credit -  Carla Berger

 

Photo Credit - Carla Berger

Slow Down!

Everything moves so damn fast...we want to be adults before we are ever children, we run while forgetting to walk and companies want to make millions before they even launch. What ever happened to "slow and steady wins the race"? In my experience the best brands, the brands with staying power, enjoy the slow build...they create lasting brand ID, they are strategic, they are methodical. Advice...if you want to win, stop and smell those roses! ~NB

    Photo credit: Mark Cohen 1977

 

Photo credit: Mark Cohen 1977


Do Epic Shit

I always tell people I am a little bit of a cowgirl...in simple terms, I think it is important to hop on, fall hard and get back on! If you aren't taking chances in today's ever-evolving digital space, then you may as well go home. Yes best practices are best practices for a reason, but I highly recommend getting bucked off! ~NB


Ready Set Go...

Commitment to life balance is something I believe in wholeheartedly. Health, wellness, fitness is a huge part of this. That said, sometimes its hard to stay on course...we get simply get busy! When I diversified my business to include photo production and styling, I realized that I could work and get fit at the same time. Styling is simply a good all body workout! Find ways to move even when you have a desk job...it will change the course of your day. ~NB