It Is Time To OVER-Communicate

Most companies still have an innate fear of communicating with the outside world. Even in the era of social media, I have heard many senior executives say things like "I don't want to annoy my customers" or "we can't be that direct". Well, what if I told you that not only do you need to communicate, but you absolutely have to over-communicate if you want to drive sales! Did that make the hair on the back of your neck stand up? ~NB