Surfing Lessons

After years of talking about it, I finally overcame my fears, learned how to surf and loved it...of course now I wish I started 10 years ago. So how does this relate to business? In simple terms, there really is no place for fear in business! That said, this doesn't mean an iterative, strategic, highly informed approach isn't recommended...just don't let lack of knowledge/data hold you back from dynamic decision-making. Always embrace new tactics through the lens of testing and if you don't succeed, try-try-again. ~NB

Photo credit: Joni Sternbach