What's A Brute Knut?

Now this is the way you introduce new product! Nudie Jeans is coming out with a new fit for SS16 and instead of sending their wholesale accounts and customers a lackluster communication to explain "Brute Knut", they created a sub-brand ID with logo, unique product imagery and easy to digest specs. Advice...take control of all aspects of your brand...if you leave anything open to interpretation, you risk dilution. ~NB