If It Isn't Broken, Don't Fix It

Young companies don't always get their brand ID 100% right at the outset, so tweaking is an important part of the process. That said, rebranding can go too far...don't abandon your customer. If you design leopard print tights, should you now only design solids? If your website is playful and colorful, should it now be edgier in black & white? You need to understand how far you can push your customer and if you aren't 100% sure, then tread lightly! ~NB

  Photo Credit - Carla Berger

 

Photo Credit - Carla Berger