One Is Greater Than Three

Alexander Wang made a bold move this week by dismissing his marketing team and replacing them with a consultant. Why would he do this...he must be crazy? Well let me tell you why...the fashion industry marketing model is broken and has been for a long time. It is still attached to a specific way of doing things...have a runway show, dress celebrities, advertise in Vogue.

Consultants bring a new world view to brands. They are entrepreneurial and results-oriented, they are early adopters and most importantly they aren't entrenched in a brand's culture. They help brands think outside of the box and push them to adapt to an ever changing landscape. Their success depends on the brand's success, creating the most symbiotic of relationships. ~ NB

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My Thoughts On Feathers

Fall/Winter 2017 Fashion Week is in full swing around the globe and in most cases we are seeing collections that include everything and the kitchen sink. Case in point...Gucci, Prada, Moschino and more. Don't get me wrong...I am obsessed with the creativity, but how much is too much? Has the fashion industry reached a critical point? If it isn't over the top, do we really need to buy it? Are we seeing a response to a soft market? If so, can we ever go back to simple jeans and tee shirts or will we all be wearing feathers in the future? ~ NB

It Is Time To OVER-Communicate

Most companies still have an innate fear of communicating with the outside world. Even in the era of social media, I have heard many senior executives say things like "I don't want to annoy my customers" or "we can't be that direct". Well, what if I told you that not only do you need to communicate, but you absolutely have to over-communicate if you want to drive sales! Did that make the hair on the back of your neck stand up? ~NB

We Marched - Now What

I woke up this morning with a Women's March hangover. It was one of the most amazing phenomenons I have ever witnessed and woke up today with a sense of "Now What"? So, instead of going back to my simple, happy life, I stayed active. I called Paul Ryan and voiced my concerns about the repeal of Obamacare. I posted multiple article on my Facebook Page. I made sure I was counted as one of the march participants. And...I will continue to find ways on a daily basis to stay heard. What will you do? ~ NB

 

The "Follow Me" Era

Social media has turned us all into media starved animals... This is the era of democratized celebrity. We can now all wield influence within our own personal or 'impersonal' communities. Is this a good thing or a bad thing? Is there now too much power in the hands of the masses or have we finally been rewarded with the freedom of expression we all deserve? I leave you with this to ponder. ~NB

Surfing Lessons

After years of talking about it, I finally overcame my fears, learned how to surf and loved it...of course now I wish I started 10 years ago. So how does this relate to business? In simple terms, there really is no place for fear in business! That said, this doesn't mean an iterative, strategic, highly informed approach isn't recommended...just don't let lack of knowledge/data hold you back from dynamic decision-making. Always embrace new tactics through the lens of testing and if you don't succeed, try-try-again. ~NB

Photo credit: Joni Sternbach

GRACE

When I chose the name Grace Group for my company there were several inputs that influenced my decision. My name Nancy means Grace; Graceful is a word often used to describe fashion; I personally try to live my life with some sense of grace; One of my always fashion influences is the one and only Grace Coddington. She stepped down from Vogue today, but will forever live on as one of my brand pillars...thanks Grace! ~NB

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What's A Brute Knut?

Now this is the way you introduce new product! Nudie Jeans is coming out with a new fit for SS16 and instead of sending their wholesale accounts and customers a lackluster communication to explain "Brute Knut", they created a sub-brand ID with logo, unique product imagery and easy to digest specs. Advice...take control of all aspects of your brand...if you leave anything open to interpretation, you risk dilution. ~NB