Grace Group is a multi-dimensional branding business that focuses on creating individual branding and experiential corporate branding campaigns. It is comprised of two divisions, Grace Group Personal Branding and Pop-Up Tart Productions.
Grace Group Personal Branding
Personal Branding is not just a makeover or image-consulting tool; it is a lifestyle creation/management system that allows individuals to not only look their best but to also “think” their best.
Regardless of age, profession or social status, we all need to understand the importance of creating and maintaining our own personal brand. The way we present ourselves, communicate, think and act has a profound impact on our ability to succeed both professionally and personally. Grace Group specializes in helping individuals assess and fine-tune the attributes that make each of us unique and ultimately special.
Grace Group’s core value is in its focus on personalized service, direct access to designer showrooms and top retailers, its relationship with complimentary service providers and ultimately in its ability to save its clients’ time and money while building personal brand equity.
The business is based on the principal that you don’t need to be famous or rich to have a personal stylist/lifestyle manager. As a result, Grace Group provides services that are not only accessible and affordable, but are first and foremost, results-oriented.
Pop-Up Tart Productions
Grace Group/Pop-Up Tart Productions is the leader in the conception and production of Pop-Up Retail events and stores. Although Pop-Up Tart Productions does work with established lifestyle brands to create mono-brand stores, its main focus is to assist emerging and semi-emerged brands directly engage the consumer and the press via MULTI-BRAND shopping showcases.
As traditional retail continues to struggle, and consumer confidence continues to wane Pop-Ups will become an essential/permanent part of the retail landscape and in fact could be the future of retail as we know it. They not only excite and engage the consumer with the promise of access and the quick fix, but also give brands that cannot afford to have their own stores, the ability to control their retail destinies.
Nancy Berger
Nancy Berger is a fashion industry veteran with 20 years of experience in Marketing, Sales and Public Relations. She has an innate sense of style, an amazing ability to relate to and connect with others and the talent to educate, counsel and influence those around her. She has been described by colleagues and friends, as one of the most stylish, yet accessible people they know…always well-liked and well-respected.
Her first job in fashion was as a visual merchandiser for Calvin Klein where she excelled at styling, visual presentation, public speaking and sales training, She moved quickly through the ranks at Calvin Klein, ultimately becoming the Director of Menswear. She fell in love with Menswear and post-Calvin Klein, held senior management positions at Donna Karan, Dolce & Gabbana , Valentino and Men’s Vogue Magazine.
She always had an entrepreneurial spirit and has successfully founded and launched two companies. The first was an internet branding company which specialized in developing marketing applications for the Media and Entertainment industries and the second is her current venture Grace Group, founded in early 2008.
She founded Grace Group with the desire to merge her sense of style, her fashion connections and her love of counseling and teaching to help both women and men develop their best selves and she has recently evolved it to also assist struggling fashion brands weather these tough economic times.
She is a published author and is currently writing a vintage column for BlackBookMag.com and she pens her own style blog, The Gift Of Style http://thegiftofstyle.typepad.com